Effective Date: April 14, 2025
Atlanta School of Tantra Yoga, LLC (“the Company”, “we”, “us”, or “our”) operates the website www.atlantaschooloftantrayoga.com, and the associated EcstaticU app and member platform. This Privacy Policy applies to all data collected via our app, website, CRM, support services, and related services (collectively, the “Platform”).
This Privacy Policy explains how we collect, use, share, and protect your personal information and the choices available to you when you interact with us via our website, mobile app, email, and any other services we operate (collectively, the “Services”).
We comply with applicable global data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and app marketplace guidelines (e.g., Apple App Store and Google Play).
By using the site, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.
1. Who We Are
Atlanta School of Tantra Yoga, LLC is a U.S.-based company located at PO Box 476, Avondale Estates, GA 30002. We offer educational content, spiritual growth programs, and online community access through the EcstaticU app and website.
2. What This Policy Covers
This policy applies to:
- Visitors to our websites and users of the EcstaticU mobile app
- Members of our online platform
- Contacts engaging with our services, products, or promotions via CRM, email, or social media
This policy does not cover third-party sites linked to from our services or data independently collected by external vendors or social media platforms.
3. Data We Collect
We collect information in the following categories:
A. Personal Identifiers
- Name
- Email address
- Phone number
- Mailing address
- Profile photo
- Username and password (for account login)
B. Technical and Device Information
- IP address
- Device ID or advertising ID
- Browser type and settings
- Mobile device details
- Location (coarse)
C. Platform and Usage Data
- Account activity
- Interactions with content, features, groups, or posts
- Pages visited and buttons clicked
- App crash logs, performance stats, and diagnostics
D. User-Generated Content
- Forum posts
- Profile bios
- Uploaded photos, videos, or audio (in social groups or profiles)
E. Customer Support & Communication Logs
- Emails sent to our support channels
- Responses to surveys or feedback forms
F. Purchase Information
- Purchase date and method
- Partial payment information (if processed through a 3rd party)
- Product or service purchased
G. Diagnostic and technical data
- Crash logs
- Load times
- Error reports
- App usage
- Server performance
We also collect cookie data and similar technologies. See our Cookie Policy for more.
4. How We Use Your Information
We use your information to:
- Deliver products and services, including membership content and support
- Provide core app functionality (e.g., user login, notifications)
- Enable app functionality (e.g., accessing content, notifications, social groups)
- Personalize user experience
- Respond to inquiries, support requests, or feedback
- Communicate transactional or service-related updates
- Send promotional or educational emails (if you opt-in)
- Process payments via third-party vendors (e.g., Stripe, ThriveCart)
- Display content or offers that are relevant to your interests
- Conduct analytics and monitor usage trends
- Comply with legal and regulatory requirements
- Improve platform performance and troubleshoot errors
- Protect against fraud and unauthorized use
5. Legal Grounds for Use (GDPR & Global Standards)
We process your data under the following legal bases:
- Consent – when you sign up, opt-in, or otherwise give permission
- Contractual necessity – to fulfill services you’ve requested
- Legitimate interest – for business functions like fraud prevention, analytics, or platform improvement
- Legal compliance – to meet obligations such as tax, security, or recordkeeping
Lawful Basis Summary Table
| Purpose | Legal Basis |
|---|---|
| Account creation & login | Contractual necessity |
| CRM emails (marketing) | Consent |
| Platform notifications | Legitimate interest |
| Analytics & diagnostics | Legitimate interest |
| Ad targeting (e.g., Meta) | Consent |
6. Email Communication Preferences
EcstaticU platform users may receive transactional emails related to account activity (e.g., platform notifications, new comments, group invitations). EcstaticU system emails are platform-generated and are not governed by CRM email subscription preferences. These emails are essential to your use of the platform.
Marketing and promotional emails (e.g., newsletters, offers, coaching invites) are managed separately through our CRM. You may opt in or out of marketing emails at any time via unsubscribe links or by updating your preferences.
These are managed separately. You may:
- Opt out of marketing emails via the unsubscribe link
- Manage in-app push notifications, web browser notifications, and member email notifications via your EcstaticU profile
- Manage EcstaticU related privacy settings via your profile
- Control push notifications via your mobile device or browser
Note: Unsubscribing from marketing emails will not affect transactional or system communications.
7. Data Sharing & Disclosure
We may share your data with:
- Service providers who help operate our systems (e.g., email delivery, analytics, hosting, CRM, payment gateways)
- App platforms (Apple/Google) to maintain compliance
- Advertising and analytics partners like Google and Meta (only with consent)
- Legal authorities when required by law, or to protect rights/safety
We do not sell your personal data. We may share data with trusted vendors and partners, such as advertising and analytics providers, only with your explicit consent.
8. Third-Party Tools We Use
We work with tools and vendors such as:
- Google Analytics
- Facebook/Meta
- Square / PayPal / ThriveCart / Stripe for payments
- TidyCal for appointment scheduling
- GroundHogg CRM
- BuddyBoss Platform and App
These tools, and others like them we use, may collect anonymized or pseudonymized data depending on your interaction. See each vendor’s privacy terms for details.
9. Analytics and Advertising
We use analytics services (e.g., Google Analytics) to monitor usage trends. These services may collect anonymized data using cookies and IP addresses.
We may participate in advertising programs (e.g., Facebook Custom Audiences) to deliver relevant content or ads based on email or website interactions. If you wish to opt out, you can manage this within your browser or advertising settings.
For more information:
10. Data Retention
We only collect and retain the minimum amount of data required to fulfill our services or legal obligations.
We retain personal data as long as your account remains active or as necessary to fulfill legal or contractual obligations. You may request deletion at any time (see Section 15).
Technical data may be retained as long as necessary to improve functionality and monitor performance.
11. Your Privacy Choices
- Email Preferences: You can unsubscribe from promotional emails using the link in any marketing message.
- Push Notifications: You can manage app or browser push notifications through your device or browser settings.
- Profile Privacy: You may manage public visibility settings of your profile and content within the EcstaticU app.
- Ad Preferences: You can opt out of targeted advertising via YourAdChoices or Google Ad Settings.
12. Data Security
We implement reasonable technical and organizational measures to safeguard your information, including HTTPS encryption, role-based access control, and server-level protections. However, no online system can be guaranteed to be 100% secure.
13. Children’s Privacy
Our services are not intended for users under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us personal information, contact us to request deletion.
14. International Data Transfers
Your data may be transferred to and processed in the United States, where our servers are located. By using our platform, you consent to this transfer.
When your data is transferred outside your country of residence (including to the United States), we rely on third-party service providers who implement recognized safeguards such as Standard Contractual Clauses (SCCs), as required by law.
These safeguards are put in place by platforms like Google, Stripe, and others that process your data on our behalf, helping to ensure your information remains protected under applicable global privacy laws.
15. Your Rights
Depending on your location, you may have rights under data protection laws to:
- Access and receive a copy of your personal data
- Correct inaccurate or outdated data
- Object to certain processing activities (like direct marketing)
- Port your data to another provider
- Request deletion of your data (subject to legal obligations)
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority (EU residents)
To make a request, please contact us at the email below. We may need to verify your identity before processing certain requests.
16. California Privacy Rights (CCPA/CPRA)
California residents may request information regarding the categories of personal information we collect, the purpose for collection, and third parties with whom we share that information.
You may also request that we:
- Disclose the categories and sources of data we collect
- Delete your personal information (with certain exceptions)
- Opt out of the sale or sharing of personal information (we do not sell data)
To exercise your rights, email us or visit our contact page.
17. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted here and, where appropriate, we may notify you by email or within the app. Continued use of our services after changes are posted signifies acceptance.
18. Contact Us
If you have questions about this Privacy Policy or your personal data, please contact:
Atlanta School of Tantra Yoga, LLC
PO Box 476, Avondale Estates, Georgia 30002, USA
Email: Contact us